Alt Legal Blog
Your source for news, updates, and guidance on all things trademarks and intellectual property.
Latest Blog Posts
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I ♡ Trademarks Conference 2025: Under the Influencer: Avoiding Chaos for NIL on Social Media
At the Alt Legal I ♡ Trademarks Conference on March 18, 2025, Erica Rogers (Ward and Smith) moderated a discussion between Shelley Fullwood (Olive and Olive), Kyona McG...
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I ♡ Trademarks Conference 2025: Beauty Is in the Eye of the IP Holder: Protecting Beauty Brands in the Cosmetics Industry
At the Alt Legal I ♡ Trademarks Conference on March 18, 2025, Claire Gibson (Day Pitney) and Michael Wheeler (Coty) will engage in a fireside chat for the session, R...
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Cultural Capital: How Pop Mart’s Trademark and IP Strategy Creates Global Fan Culture
Introduction The blind box model has captivated consumers with its surprise element and emotional resonance. Since its rise in the 2010s, brands like Pop Mart have revolu...
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I ♡ Trademarks Conference Roundtables: Design of the Times: Overview of Current Practices in Design Protection
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. E...
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I ♡ Trademarks Conference Roundtables: Clause for Alarm: Navigating the Strengths and Risks of Coexistence Agreements
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. E...
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I ♡ Trademarks Newsletter: Issue #417
Tick TikTok It Did Stop As you probably know, TikTok went down over the weekend because of the congressional ban, but the platform came back up after less than a day aft...
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