Alt Legal Blog
Your source for news, updates, and guidance on all things trademarks and intellectual property.
Featured Blog Posts
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Top Insights for AI’s Impacts on Trademark Practice in 2026
This article contains insights derived from the Alt Legal Webinar, “Mark to the Future: Predictions for AI’s Impacts on Trademark Practice,” where Jing He (Partner at Gen Law in China) and Professor Daryl Lim (Penn State Dickinson Law) explored how AI is reshaping trademark practice in the...
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I ♡ Trademarks Newsletter
I ♡ Trademarks Newsletter: Issue #470
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Post Modern What is deplat...
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Latest Blog Posts
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Smarter IP Support with Alt Legal Assist: Reduce Costs Without Compromising Quality
In today’s legal landscape, efficiency isn’t just a competitive advantage—it’s essential. Whether you’re running a law firm or managing an in-house IP departmen...
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Alt Legal Webinar: Add to Court: Brand Registry and Marketplace Enforcement for Trademark Attorneys
Amazon may offer unmatched reach for brand owners, but its enforcement systems can feel opaque, inconsistent, and overwhelming. As Amazon continues tightening its interna...
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I ♡ Trademarks Newsletter: Issue #469
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. A Recipe for Dispute This ...
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I ♡ Trademarks Newsletter: Issue #468
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Justin Case Stellantis has...
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I ♡ Trademarks Newsletter: Issue #467
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. ImplementAItion Is this th...
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Case Law Update: JAMAICA RUM
Since presenting the Alt Legal Webinar, Jamaican It Easy to Keep this Secret: Peculiarities of Jamaican trademarks, there have been several ongoing legal disputes within ...
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