Alt Legal Blog
Your source for news, updates and guidance on all things trademarks and intellectual property.
Featured Blog Posts
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Why Is Trademark Docketing Important for Brand Protection?
Brand owners spend a great deal of time, money, and resources developing their brands and building goodwill surrounding their trademarks. Therefore, it’s crucial that when it comes to monitoring important deadlines pertaining to trademark applications and registrations, that brand owners have a so...
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I ♡ Trademarks Newsletter
I ♡ Trademarks Newsletter: Issue #322
Life as In-House What are the lessons to be learned from working in-house? In case you’re curious how to appeal to in-house counsel, check out this panel discussio...
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Latest Blog Posts
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Bad Spaniels Before the Supreme Court: How the Case Could Affect the Tension Between the Lanham Act and the First Amendment
Trademarks are valuable assets that grant owners exclusive rights to use a mark as a source designator. However, recent case law may suggest that non-owners or junior use...
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I ♡ Trademarks Newsletter: Issue #321
AI, Captain! A comic created using AI likely will not qualify for copyright protection, despite the human’s role as a “prompt engineer.” What IP strate...
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Honoring Martin Luther King Jr.: Diversity, Equity, and Inclusion in Law
This article was originally published on January 17, 2022 and was published with updates on January 14, 2023. At Alt Legal, we celebrate the memory and legacy of Dr. Mart...
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Alt Legal Webinar: Europe Next: How to secure European trademarks
Europe is undoubtedly a wonderful market for expansion of US businesses. However, unlike the US, one trademark cannot offer protection in 50+ countries of the continent o...
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I ♡ Trademarks Newsletter: Issue #320
Sweet Promotion Artists are crying foul over the San Francisco Ballet’s decision to use AI-generated art in its promotional materials: the artists claim AI art is ...
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Why is Docketing Necessary?
All legal professionals must keep track of important dates for filing and responding to various types of actions. Docketing these dates ensures efficient workflow, delega...
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