Alt Legal Blog
Your source for news, updates and guidance on all things trademarks and intellectual property.
Featured Blog Posts
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Alt Legal Webinar: Meet Your Match: Introducing Alt Legal Trademark Application Match
The landscape of trademark monitoring products is huge, and finding the right level is critical for brand owners. When figuring out how much to protect a trademark, there is no one-size-fits-all model: the best fit is likely a combination of different products, services, and providers. Join us on Th...
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I ♡ Trademarks Newsletter
I ♡ Trademarks Newsletter: Issue #315
Precedent of the United States A recent precedential TTAB case can shed light on how to avoid non-use cancellations. In this precedential decision, USPTO Director Kathi...
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Latest Blog Posts
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Alt Legal Trademark Modernization Act (TMA) Resources
The Trademark Modernization Act (TMA) went into effect in December 2021, ushering in a number of updates and changes to trademark practice before the USPTO. Over the cour...
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I ♡ Trademarks Newsletter: Issue #314
Combatting Genericide Kleenex is just the latest company to launch a campaign to try to save their brand from genericide. Check out their Instagram post here. Kleenex w...
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USPTO Update: Trademark Public Advisory Committee (TPAC) Quarterly Meeting – Q4 2022
On November 4, 2022, the USPTO held the Trademark Public Advisory Committee (TPAC) Quarterly Meeting, reviewing policies, goals, performance, and budget, among other impo...
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A PI’s Pringles® — TMA Filings
In closely following the Trademark Modernization Act of 2020 (TMA) filings to date, we have the opportunity to learn from this new process, along with the successes (and ...
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I ♡ Trademarks Newsletter: Issue #313
I Didn’t Say You Could Do That! Police in High Point (no joke) have seized a bunch of THC products for trademark infringement. No matter how funny Trips Ahoy cooki...
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I ♡ Trademarks Newsletter: Issue #312
Well, That’s Awkward The legal battle between NBA star Luka Doncic and his mom is awkward for a lot of reasons, not least because apparently neither side is provid...
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