Alt Legal Blog
Your source for news, updates, and guidance on all things trademarks and intellectual property.
Latest Blog Posts
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I ♡ Trademarks Newsletter: Issue #492
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Putting the Cart before th...
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I ♡ Trademarks Newsletter: Issue #491
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Chain Reaction Whether you...
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I ♡ Trademarks Newsletter: Issue #490
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Fan-Tactical Ideas Make su...
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The Annual Brand Review: Keeping Trademark Files Aligned with the Business
This article is intended as a practical framework for trademark counsel and TMAs and does not constitute legal advice or replace a full legal analysis of any specific fil...
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Red Flags in Franchise Agreements: Drafting to Preserve Enforceability and Brand Value
I wish to thank Rachel Roth, an Akerman 2026 Summer Associate, for her assistance and contributions to this article. Franchising remains one of the most durable engines o...
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Top Ten Red Flags to Look for in Your Brand License Agreement
This article was previously published with the ACC at Kilpatrick Townsend LLP, March 2023 This article outlines red flags that brand owners and licensees should look for...
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