Alt Legal Blog
News, updates and guidance about Principal Register
Latest Blog Posts
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eBook: Introduction to USPTO Trademark Prosecution
This ebook will help you understand the substantive law behind trademarks and provide practical guidance when it comes to filing and successfully registering an applicati...
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Overcoming a §2(d) Likelihood of Confusion Office Action – Part 3: Canceling the Cited Mark and Seeking Registration on the Supplemental Register
§2(d) Likelihood of Confusion refusals are often some of the most difficult hurdles to overcome when prosecuting a USPTO trademark application. This series of articles w...
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Introduction to Failure to Function Refusals
One of the core tenets of trademark law is that trademarks must serve as a source indicator, distinguishing the goods and services from those of other sources. When a tra...
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Failure to Function: Ornamental Refusals
Ornamental refusals are on the rise—with the USPTO issuing upwards of 50 ornamental refusals on a single day. The refusal stems from the inherent nature of the mark its...
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Turning the Page: Dotcom Trademark Registrations Following Booking.com
After the landmark Booking.com case before the US Supreme Court, it is now possible to register generic.com domain names as trademarks. However, it can be tricky to achie...
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How to Respond to Section 2(e)(4) Surname Refusals: A Video Q&A with IP Attorney John Miranda
Surname refusals are on the rise with the USPTO. As a result of trademark clutter and depletion, trademark applicants are simply running out of eligible trademarks to cho...
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