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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarOn Your Mark(eting): Planning for a successful 2023

Alt Legal Team | January 02, 2023
2 min read

This webinar was recorded on January 12, 2023.

Law firm marketing strategies are as different as the firms themselves, but taking control of your personal marketing plan is the best way to ensure the growth of your practice. How can you make sure you’re getting the best bang for your marketing buck? Whether your strategy is to rely on social media, to go to in-person industry events, network at conferences, attend firm events, or to use traditional billboards on the highway, creating a plan and a budget is key (even if your firm has marketing professionals). In this webinar, Firm Forward CEO Elyssa LeFevre Chayo described how to create a marketing plan—from budgets to platforms—that you’ll stick to and that will drive your success for the year. In particular she discussed:

  • Deciding which platforms and marketing approaches will yield you the best ROI
  • Coordinating travel and conferences, including those you will not attend
  • Prioritizing tasks, expenses, and goals to ensure maximum marketing impact
  • Creating a budget to ensure your expenses are affordable and productive
  • Planning out the year’s marketing to avoid last-minute scrambles
  • Working with marketing professionals to ensure your plan comes to fruition

View the webinar recording here (registration required).

You can download the presentation materials here.


  • Check out this past webinar.
  • To learn more about CRMs for your firm, check out this past Alt Legal Connect session.
  • HubSpot has a great program for startups.
  • Free project management software I use is Asana. Powerful, expandable and easy to use and manage. (Thanks, Phil Cox!)
  • I’ve been using Zenkit for years now. Makes life easy when you’re dealing with large projects. (Thanks, Robert Reynolds!)


Elyssa LeFevre Chayo, CEO of Firm Forward

Elyssa LeFevre Chayo aka “Lys” is the founder and CEO of Firm Forward, a legal marketing and business development agency located in Houston, Texas. Lys’s background is a combination of international business and intellectual property. She worked in corporate legal departments—managing IP portfolios and hiring outside counsel—before switching sides to work with IP law firms to help them grow revenues and get new clients. In 2014, Lys opened Firm Forward so she could share her experience and know-how with law firms everywhere. When she’s not advising clients, Lys loves hiking, chocolate, and answering random questions on Quora.

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