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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarStop Marketing up the Wrong Tree: Make 2021 Your Best (Business Development) Year Ever!

Alt Legal Team | January 18, 2021
2 min read

For most of us, 2020 has been about survival rather than proactive business growth. But with a new year, why not take control of your 2021?

Phil Cox, a business development coach specializing in helping IP attorneys, gives you the tools and understanding to be able to make a realistic business development plan for the coming year. He drills down into what’s been working for solos, boutique firms, and larger IP departments and give practical advice about how to follow up with potential clients. The webinar explores:

  • Why clients buy from you
  • How to set 2021 objectives and make an effective plan
  • Where to find the work you want
  • Which BD activities work best
  • Which follow-up methods are likeliest to secure clients

You can download the presentation slides here and watch the recording here (registration required).

Speaker Bio:

Phil Cox

Phil Cox coaches IP attorneys to become as confident in business development as they are in their legal work. He’s passionate about helping people overcome their business development anxiety, and knows from experience that anyone with the brains to become an attorney can learn the science behind sales and marketing.

Phil has front-lines sales experience and communications know-how developed as a publisher of two IP industry magazines, and he is personally involved in the associations and conferences IP attorneys attend to develop business. His has worked with hundreds of IP attorneys from all over the world to refine his coaching and training methodology over the past decade.

He has published several articles focused on business development and frequently speaks at IP events including INTA, NYIPLA, New York City Bar Association, ASIPI, AIPF, LMA and numerous law firm retreats.

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