Alt Legal WebinarWhat’s the Meta with You?: Trademark protection in the metaverse
Alt Legal Team | June 09, 2022
This webinar was recorded on August 25, 2022.
Brands are jumping into the metaverse head first. But what is it? And what are the legal risks and issues? How can you protect your clients’ marks in the metaverse, and how might use in the metaverse threaten a trademark outside of it? Join us along with presenter Nerissa Coyle McGinn of Loeb & Loeb for an overview of the most recent Web 3.0 developments and the legal issues that brands and agencies need to tackle in the metaverse. Questions the presenter answers include:
- What are brands doing in the metaverse?
- Who has jurisdiction over the metaverse?
- What are best practices for protecting marks in the metaverse?
- How can brands enforce their rights in the metaverse?
- What are the issues with licensing in the metaverse?
View webinar recording here (free registration required.)
You can download the presentation materials here.
Resources
-
You can find an overview of the MetaBirkin case here.
-
And here’s an explanation of Nike vs. StockX.
Speaker Bio
Nerissa Coyle McGinn, Chief Diversity Partner at Loeb & Loeb
Nerissa Coyle McGinn is a partner in Loeb & Loeb’s Advanced Media and Technology Practice. She also serves as the firm’s first chief diversity partner and co-chair of the Diversity Committee. Nerissa’s practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, privacy and intellectual property law. More recently, she has focused her practice on counseling clients on legal issues related to NFTs and in the metaverse, including issues on enforcing and exploiting their existing rights. Nerissa also has particular experience advising on matters involving digital advertising and promotions including on social media platforms; loyalty programs; the Children’s Online Privacy Protection Act (COPPA); and the Children’s Advertising Review Unit (CARU). Nerissa has a diverse roster of clients ranging from some of the best-known brand to start-up digital companies and app developers. Embracing a business-minded approach, she helps all of her clients develop new brand assets and assists them in promoting and advertising their brands and products. As a thought leader in her industry, Nerissa frequently publishes and speaks at events and conferences. She also serves as the Co-Chair of INTA’s Leadership Development Programming Sub-Committee.