Alt Legal WebinarInca-redible Marks: Building strong trademarks in Latin America
Alt Legal Team | February 11, 2025
This webinar was recorded on March 13, 2025.
Many U.S. applicants are facing tough challenges reclaiming their trademarks from third parties in Latin America, where famous or well-known brands are often registered by opportunistic individuals. First-to-file legal regimes can leave rightful owners with little or no recourse.
Join Alt Legal for a webinar, “Inca-redible Marks: Building strong trademarks in Latin America.” In this webinar, Rodrigo Bermeo, Managing Partner at Bermeo & Bermeo, guides you through strategies to protect your trademarks in these jurisdictions. Drawing on his extensive experience in Latin American trademark law, Rodrigo provides practical insights to help you navigate these complex issues. In particular, he covers:
- Understanding the differences between first-to-file and first-to-use trademark protection
- Leveraging priority or community protection to your advantage
- Identifying which Latin American countries are covered by the Madrid Protocol
- Combating trademark squatters targeting famous marks
Everyone who’s registered for this webinar will receive an email with a link to the recording.
View webinar recording here (free registration required.)
Download presentation materials here.
Speaker
Rodrigo Bermeo, Managing Partner at Bermeo & Bermeo
Rodrigo Bermeo is an attorney licensed in NY and Ecuador that helps foreign companies protect their trademarks in all Latin America. He is managing partner of Bermeo & Bermeo Law and also leads the firm’s Latin America desk. Rodrigo is active in many IP Associations, he is chair of the Famous & Well Known Marks – Evidence and Notoriety Subcommittee.