I ♡ Trademarks Conference RoundtablesFake It 'Til You Break It: Stopping Knockoffs and Counterfeits Online
Alt Legal Team | January 06, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
In today’s digital age, brands face unique challenges in maintaining their reputation and protecting their intellectual property. You will more than likely meet clients looking for advice on how to combat counterfeiters in the digital world. You’ll need effective strategies to assist them with building an online brand enforcement process, addressing counterfeit goods, tackling trademark infringement on e-commerce platforms, and navigating the complexities of social media.
In this roundtable, Francesca Witzburg will walk you through actionable proactive and reactive approaches to safeguarding brand’s identities in the ever-evolving digital landscape. You can expect the following discussions:
- Identifying and addressing trademark infringement on e-commerce and social media platforms
- Strategies for combating counterfeit goods in the online marketplace
- Leveraging takedown mechanisms and tools provided by platforms
- Balancing enforcement actions with brand reputation management
- Adapting enforcement strategies to emerging technologies and trends
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Francesca Witzburg
, Founder, ESCA Legal
Francesca Witzburg is an award-winning attorney helping top businesses, brands, and entrepreneurs stay protected & profitable with trademarks, copyrights and contracts. Inspired by a love of culture and the arts, she helps businesses monetize their intellectual property with current and forward-thinking business models including social media, NFTs and Web3. Francesca counsels leading brands and high-networth individuals, including Fortune 500 companies, global luxury brands, and Hollywood talent. Most recently, she’s grown her firm, ESCA Legal, into a full-service, digital-first Intellectual Property law firm. You can learn more about ESCA at esca.legal.