I ♡ Trademarks Conference RoundtablesOn a First Domain Basis: Mastering Modern Domain Management
Alt Legal Team | January 16, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
Managing domain names effectively is critical for safeguarding your brand and staying competitive in today’s digital world. Yet, with evolving threats and opportunities, it can be challenging to determine the best course of action. In this interactive session, Sara Freixa, a domain name expert with over 20 years of experience in helping Fortune 500 portfolios to be in tip top shape, will guide you in a discussion about the latest tools and strategies for an intelligent domain name management. Participants will learn from real-world examples and explore how to navigate the complexities of a growing domain landscape. Key discussion points will include:
- Best practices for managing and optimizing domain portfolios
- The role of watch programs in brand protection
- Insights into the upcoming round of new gTLDs and their impact
- Strategies for mitigating risks like cybersquatting and phishing
- Leveraging technology to streamline domain name management processes
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Sara Freixa
, Directer of Sales, Com Laude
Sara Freixa is a seasoned IP attorney and director at Com Laude, bringing 22 years of expertise to the domain name industry. She is a trusted advisor to Fortune 500 corporations navigating the ever-changing digital landscape, helping them protect and optimize their online presence. Known for her persuasive charm and knack for simplifying complex topics, Sara once convinced a skeptical executive to embrace domain name security by comparing it to locking their car doors—“except your car is parked on the internet, and the keys are on a billboard.”