I ♡ Trademarks Conference RoundtablesMake Your Mark-et: Evaluating Business Development Strategies
Alt Legal Team | January 19, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
With so many options—from client lunches and speaking opportunities to writing articles and leveraging social media—it can be overwhelming to decide where to focus your efforts. In this interactive roundtable, seasoned business development coach Phil Cox will lead a discussion about what’s working best for IP attorneys right now. Through shared experiences and insights, participants will explore the most effective strategies, why they resonate with clients, and how to tailor them to fit their own practices. In particular, participants will:
- Identify high-impact marketing tactics and channels for trademark attorneys
- Understand why certain approaches resonate with clients and drive engagement
- Learn to tailor strategies to match personal strengths and practice goals
- Refine existing methods or explore new tactics to grow their businesses
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Phil Cox
, Founder, Phil Cox – Business Development for IP Attorneys
Phil Cox is a seasoned business development coach, trainer, and public speaker specializing in empowering IP attorneys to grow their practices. Through his signature “60 Days to Better BD” training course, he helps attorneys transform business development from a chore into an inspiring and energizing part of their work. As the co-chair of Brand Action, a global charity that unites the trademark community to support people in times of crisis, Phil also exemplifies the power of community and collaboration. His work emphasizes accountability, enthusiasm, and action, enabling clients to refine their BD skills, serve their clients better, and achieve sustainable growth.