I ♡ Trademarks NewsletterIssue #448
Alt Legal Team | September 09, 2025
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Chip off the Old Blockchain
South Korean crypto exchange platform Upbit has filed trademark applications for GIWA, leading some to think they’re launching a new blockchain platform.
I’m sure it’s been a minute since you’ve heard people outside of the legal industry discuss NFTs, but the IP lessons from them are still relevant, especially in light of the recent Yuga Labs decision.
For a reminder about NFTs and blockchain basics, check out this recording from a few years ago when NFTs were all the rage.
Join us in December for an overview of the year’s most important topics and cases—including the Yuga Labs decision—and an explanation of how they might impact trademark practice.
I’ve Got My AI on You!
We hear a lot about AI with respect to patents and copyrights, but how might AI impact trademark practice?
Warner Bros. is suing Midjourney, alleging the platform produces images of the company’s characters, amounting to copyright infringement.
Anthropic has agreed to pay $1.5 billion to authors whose works the engineers allegedly pirated to train their AI.
Another copyright infringement lawsuit against AI platforms is brewing, this time alleging infringement of music.
Infringe Toast
Letters of protest can be a great way to stop a trademark application in its tracks, as evidenced by Danone and Chobani’s battle for BRIGHT & MELLOW.
Trader Joe’s has won an appeal fighting the dismissal of its trademark infringement lawsuit against its employees’ union: the suit may proceed.
The Delhi High Court has shut down and frozen the assets of a website that was allegedly infringing Burger King’s trademarks and misleading visitors into believing they were buying Burger King franchises.
Professional Concerns
Google Deepmind and you’ll see that there’s an opening for a head of legal operations.
Put your talons to good use at this corporate paralegal job at American Eagle.
Rogo to this website and check out the listing for the head of legal.
There’s a delicious opening at Crunchyroll—an anime content platform, not a lunch order—for a director of legal affairs.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds and Ends
After some concerns about their FOR THE KIDS trademark, Penn State has agreed to let others use the term royalty-free for children’s charities.
A Nintendo modder who tried to fight Nintendo pro se and was ordered to pay $2 million and to never touch modding software again has taught the world two lessons: 1. Get a lawyer. 2. Don’t mess with Nintendo.
There are only about a dozen tickets left for the TMAE Summit next week. Get all the paralegals you work with signed up today (and use the code “newsletter” for a discount).