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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #369

Bri Van Til | January 23, 2024
2 min read

CLE with Me

Tickets are now available, so come join us for this fabulous half-day educational event in New York in March (CLE pending). It’ll be a perfect combination of high-quality educational content, networking with sharp and interesting people, and fun!

This webinar about trademark enforcement in the EU is one EU should not miss.

Sign up for this webinar to learn how to explain trademark clearance searches—and their associated risks—to clients.

If you have knowledge to share with the Alt Legal Community, please fill out our Call for Proposals: we have an active, engaged, and passionate audience of trademark professionals who’d love to hear from you!

Throw a Counterfeit

Because of the extreme popularity—and high cost—Ozempic, counterfeits are incredibly common.

There’s bean a lot of buzz about a series of settlements totaling over $40 million. Hawaiian coffee farmers were suing producers who allegedly falsely claimed their coffee was from Kona.

The US Supreme Court will not hear a case about the bounds of personal liability for a corporation’s willful infringement.

Three defendants in China have been fined hundreds of thousands of dollars and sentenced to prison for selling counterfeit Disney merchandise.

According to Interpol, counterfeit drugs are responsible for over a million deaths per year. A new AI app may help consumers verify their drugs’ authenticity.

Fine China

Here are some actions you can take if someone in China is abusing your trademark rights by fling complaints with retail platforms or government agencies, sending demand letters, or initiating malicious suits.

China is meeting or surpassing a lot of their IP goals, according to a recent report.

What enforcement actions can you take if someone has registered your company’s or your client’s trademark in China?

Professional Concerns

Give your résumé a Lyft by serving as associate commercial counsel for this ridesharing company.

I don’t want to Salesforce you to apply for this M&A counsel position, but I would encourage it.

If your current job doesn’t feed your soul, maybe I can influence you to check out this GC of IP position at Meta.

I can’t be sure if your trademark background will be relevant to this job, but FBI‘d be interested to find out!

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Without commenting on the registrability of X specifically, what are the chances of registering a UK trademark for any single letter?

Atari has filed a trademark application for ROGUE, a video game from the ’70s that the company did not make.

Should Cambridge University own exclusive rights to the word Cambridge?

Meta’s trademark applications related to crypto payment services have Congress concerned about the company’s intents.

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