Alt Legal Connect Session Summary: At Home and Abroad: Building a Strong International Brand
Alt Legal Team | October 28, 2020
Thank you to Rosey Gamarra for participating as a Law Student Reporter at Alt Legal Connect! Rosey is a 3L at Trinity Law School. Law Student Reporters had the opportunity to attend Alt Legal Connect in exchange for contributing to the social media presence of the conference. Reporters assisted by preparing blog posts and live-posting about sessions and in turn were permitted to attend all Connect sessions including valuable networking and social events to make meaningful connections with trademark professionals.
On Monday, October 26, Carlos Cucurella, a partner at Fross Zelnick who focuses on international trademark prosecution, interviewed Ainslee A. Schreiber, Head of IP at WeWork, during the session, “At Home and Abroad: Building a Strong International Brand.” They discussed international trademark prosecution, maintenance, and enforcement
Ainslee focused on explaining the importance of protecting domains and branding on a global scale. Her important takeway message was, “Social media is a driving force for your brand so characterization is important in your domain.” Ainslee provided valuable information such as the pre-work of research before choosing a trade name, and the post-work to protect your brand from any infringement.
Ainslee answered questions by International trademark prosecutor, Carlos Cucurella, and walked us through a proactive approach when you market your brand to avoid any reactive infringement issues. The best part about Ainslee’s speech was when she highlighted the importance of social media. It’s important to have a digital team that follows your vision and puts it into play in social media by taking important measure to have both a successful and productive brand.
Access the Recording and Materials: Click here
For more on consent agreements, see this blog post: https://www.altlegal.com/blog/alt-legal-ip-docketing-blog/how-to-use-a-trademark-consent-agreement-to-overcome-a-2d-refusal