Alt Legal Blog
Your source for news, updates, and guidance on all things trademarks and intellectual property.
Featured Blog Posts
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USPTO Trademark Search Resources
About the USPTO’s New Trademark Search System This article contains information about the new USPTO Trademark Search, links to additional resources, plus video transcriptions of all Answers for Searching videos. Answers for Searching – Video Q&A Series Many users have questions about using t...
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I ♡ Trademarks Newsletter
I ♡ Trademarks Newsletter: Issue #459
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Senses and Sensibility The...
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Latest Blog Posts
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Will the Next Round of New gTLDs Offer Better Protections for Trademark Owners?
When ICANN last opened the door to new generic Top-Level Domain (new gTLD) extensions, trademark owners faced an unprecedented enforcement burden. That expansion of the i...
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Alt Legal at INTA Leadership 2025
Our team just returned from INTA Leadership 2025 in Hollywood, Florida! The Alt Legal team was thrilled to reconnect with old friends and meet new ones. A few exciting hi...
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I ♡ Trademarks Newsletter: Issue #458
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Bot and Sold If you’...
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Alt Legal Webinar: Mark to the Future: Predictions for AI’s Impacts on Trademark Practice
AI tools are changing the way trademark professionals work—from how they search and monitor to how they evaluate and enforce. But those same tools are also raising toug...
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I ♡ Trademarks Newsletter: Issue #457
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP. Post Marks The Motion Pict...
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Patenting Pokémon? The Story of the Patent Lawsuit for One of the World’s Biggest Brands
In September 2024, video game companies Nintendo and The Pokémon Company announced a lawsuit against PocketPair, creator of the overnight hit Palworld. While Nintendo is...
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