In this webinar, John Miranda, a former USPTO trademark examiner and current attorney at Meister Seelig & Fein, guides you through the fundamentals of U.S. trademark searches. He explains USPTO examiners’ search strategies and gives advice about how private practitioners can mimic these strategies in order to effectively predict citations under Section 2(d). Topics discussed include the following:
TESS: how to effectively use the free-form search option to maximize the number of relevant search results while reducing noise
Phonetic Equivalents and Truncation: breaking up words into parts and identifying letters that sound similar and others which may convey similar commercial impressions
Coordinated Classes: an explanation of which classes are related to which and how to use that to use that to find relevant search results
Design Codes: an introduction to search codes and an explanation of how to mix and match them to find relevant marks
Watch recording here (registration required).