Expanding a client’s trademark to other territories presents a variety of considerations from cost to culture. Where and how to file is a simple question with a complex answer. Rosie Burbidge from London law firm Gunnercooke LLP talks through the opportunities and risks associated with expanding clients’ national trademarks internationally. Topics include:
- An introduction to WIPO, including its pros and cons
- Key questions to ask foreign counsel
- Clearance conundrums
- Global quirks
- Technology and tools for managing global portfolios
View webinar recording here (registration required).