In business, reputation is everything. It only takes one misstep to cause irreparable damage to a law firm. The question is not “if” but “when” something big will come up: things happen, mistakes happen, crises happen, and succession happens. Negative revenue reports, layoffs, professional misconduct or malpractice, political alignments, loss of senior leaders, the departure of a practice group and attorney-rainmakers with large books of business, and cybersecurity data breaches are just some of the scenarios that have necessitated reputation management in recent years. What is your law firm doing to proactively protect its most valuable asset, its reputation, and protect the firm when succession looms? In this program, Gina Rubel—a PR whiz and the founder and CEO of Furia Rubel Communications— addresses:
- How to plan for a law firm crisis,
- How to plan for succession, and
- How to protect a law firm’s digital footprint.
Watch recording here (registration required).