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Alt Legal WebinarStop Marketing up the Wrong Tree: Make 2021 Your Best (Business Development) Year Ever!

Thursday, January 14, 2021


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For most of us, 2020 has been about survival rather than proactive business growth. But with a new year, why not take control of your 2021?

Phil Cox, a business development coach specializing in helping IP attorneys, gives you the tools and understanding to be able to make a realistic business development plan for the coming year. He drills down into what’s been working for solos, boutique firms, and larger IP departments and gives practical advice about how to follow up with potential clients. The webinar explores:

  • Why clients buy from you
  • How to set 2021 objectives and make an effective plan
  • Where to find the work you want
  • Which BD activities work best
  • Which follow-up methods are likeliest to secure clients

Watch the recording here (registration required).

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