This webinar was recorded on January 15, 2026.
AI tools are changing the way trademark professionals work—from how they search and monitor to how they evaluate and enforce. But those same tools are also raising tough questions about accuracy, accountability, and the role of human judgment. In this webinar, Alt Legal Head of Community Bri Van Til conducts an interview with Professor Daryl Lim (Penn State Dickinson Law) and Jing He (Partner at Gen Law in China) to explore how AI is reshaping trademark practice in the U.S. and China and where the biggest opportunities and risks lie. They discuss how AI is being used for:
- Creating search queries for trademark databases
- Evaluating image comparisons
- Automating and assisting brand clearance
- Detecting counterfeits and verifying authenticity
- Generating brand names and logos
View webinar recording here (free registration required.)
