Thanks to generative AI, deepfakes—synthetically created or altered images, video, and audio of individuals—have become increasingly realistic, accessible, and versatile. While generative AI tools open new possibilities, they also make it easier to infringe intellectual property and misappropriate individuals’ identities. In this webinar, Professor Michael Goodyear of New York Law School explains how copyright and trademark law can be used to counter AI-generated fakes. Professor Goodyear also discusses how the right of publicity can evolve to respond to the particularly acute harms of deepfakes, and why a proper response must account for both dissemination and the dignitary and economic harms at stake. He addresses:
- How generative AI reduces friction in replicating our expression, trademarked goods and services, and likenesses
- The possibilities and limitations of intellectual property law for combatting AI-generated content
- The lessons offered by the emergence of the portable camera in 1890 for today’s right-of-publicity challenges
- The potential for the right of publicity to constrain deepfakes while addressing both economic and dignitary harms
View recording here (free registration required.)
