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Alt Legal WebinarCourting Public Opinion: Developing Survey Evidence

Wednesday, October 18, 2023
4:00 PM - 5:15 PM ET

1.25 hour event

Virtual event

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Whether you’re supporting or opposing allegations of likelihood of confusion, demonstrating secondary meaning, or arguing for cancellation of a mark, surveys can be powerful evidence to support a claim. However, the quality and objectiveness of a survey are critical, and designing an effective survey takes a particular skill set. In this webinar, trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney leads you on an entertaining and enlightening journey into effective surveys. He walks you through principles of effective surveys and discusses specific cases in which surveys have played a critical role. In particular, he explains:

  • When a survey may be necessary or beneficial in trademark prosecution and litigation
  • How to successfully develop surveys to serve as evidence
  • How to present survey results to trademark examiners and the TTAB

View recording here.

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