Franchise and brand license arrangements can create valuable growth and revenue opportunities and can take businesses to the next level. However, poorly drafted agreements can expose both sides to significant legal, financial, and brand risk. From unclear scope of rights to inadequate quality control and accidental franchise creation, small drafting mistakes can quickly lead to disputes, payment failures, regulatory exposure, and brand dilution. In this webinar, Marc Lieberstein of Akerman examines common red flags in franchise and licensing agreements and discusses practical ways to identify risk early, strengthen contract protections, and preserve long-term brand value. In particular, he addresses:
- Defining the scope of rights and avoiding unintended gaps or overreach
- Preventing quality control, compliance, and brand protection failures
- Recognizing the risks of inadvertent franchise creation
- Structuring termination, payment, and enforcement provisions effectively
- Using dispute resolution, audit, and inspection rights to reduce risk
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View webinar recording here (free registration required.)
