For years, China has struggled with a flood of bad-faith trademark filings. To further strengthen the trademark system and address these concerns, China has officially adopted the 2026 Revision of the Trademark Law, which will take effect on January 1, 2027.
In this webinar, Spring Chang and Lilian Qiu of Chang Tsi & Partners provide an overview of the key changes and their impact on trademark filing, enforcement, and portfolio management. In particular, they address how the Revision will:
- Update definitions to include “dynamic signs” and stricter non-functionality requirements
- Set higher registration standards, including a genuine intent to use
- Streamline procedures to shorten opposition periods and improve examination efficiency
- Expand protection for well-known trademarks
- Enhance enforcement options to combat bad-faith filings and improper trademark use
View webinar recording here (free registration required.)
