Often franchisors—and sometimes also their attorneys—fail to properly adhere to FTC franchising laws. Franchisors sometimes cut corners to bypass proper franchising regulations and save the expenses associated with franchising by licensing their brand concepts instead. However, this practice may cause brand owners to jeopardize their intellectual property or cause them difficulty if they exert too much control, supervision, and power over these licensed trademarks and concepts. In this webinar, L&F Brown attorney Chris Howard explains the distinctions between franchising and licensing to help attorneys determine which will best fit each unique situation. In particular, Chris discusses:
- The nuances of when to franchise rather than license intellectual property
- Item 13 of the Franchise Disclosure Document as it pertains to trademarks
- Relevant case law, including the historic Dawn Donut v. Hart’s Food Stores decision
- Emergency arbitration when a mark is being misappropriated
View webinar recording here (free registration required).
