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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal Webinar Why go WIPO? Key considerations, from cost to culture, when filing trademarks around the world

Alt Legal Team | March 13, 2022
2 min read

This webinar was recorded on April 7, 2022.

Expanding a client’s trademark to other territories presents a variety of considerations from cost to culture. Where and how to file is a simple question with a complex answer. Rosie Burbidge from London law firm Gunnercooke LLP talks through the opportunities and risks associated with expanding clients’ national trademarks internationally. Topics include:

  • An introduction to WIPO, including its pros and cons
  • Key questions to ask foreign counsel
  • Clearance conundrums
  • Global quirks
  • Technology and tools for managing global portfolios

View the webinar recording here (registration required).

You can download all of the webinar materials here.


  • You can buy Rosie’s book about European fashion law here:
  • To learn more about international trademarks, check out the recording of this session from last year’s Alt Legal Connect, where Lydia Gobena of Fross Zelick talks about global trademark strategy:
  • You can access the WIPO fee calculator here:

Speaker Bio

Rosie Burbidge, Partner at Gunnercooke LLP

Rosie Burbidge is a globally recognised intellectual property specialist. She helps clients across a variety of sectors to obtain and enforce their IP rights, particularly trade marks, copyright and designs. From managing a trade mark portfolio to suing for design infringement, Rosie will identify the optimum strategy to suit her client’s needs, timeline, and appetite for risk. She is trusted by her clients for her clear, practical, and pragmatic advice and is recognised by Legal 500 and Chambers as an expert in her field and praised for her “enthusiasm and professionalism.” Rosie’s book, “European Fashion Law”, has been described as “refreshingly insightful” and “the best industry-focussed legal textbook I’ve seen” by lawyers at major UK fashion businesses. Rosie’s website——keeps readers up to date on IP issues in the UK and beyond.

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