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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarTrade Dress Rehearsal: Strategies to perfect your trade dress practice

Alt Legal Team | May 02, 2024
2 min read

This webinar was recorded on June 13, 2024.

Recent appellate court decisions have invalidated longstanding trade dress registrations, raising questions about trade dress vulnerabilities. However, despite the precedent of TrafFix and these decisions, there are still ways to acquire robust trade dress rights. In this webinar, Banner Witcoff partner Rich Stockton walks you through recent trade dress decisions and arm you with strategies to help clients obtain, maintain, and enforce robust trade dress rights. In particular, he covers:

  • Origins and requirements of US trade dress
  • TrafFix and other key Supreme Court precedents
  • Several recent decisions about invalidity and trade dress
  • Strategies for navigating trade dress vulnerabilities

View webinar recording here.

Download presentation materials here.

Resources

  • To learn how to layer trade dress with trademarks to bolster protection, check out this past webinar recording.
  • For more about design patents, watch this webinar from earlier this year.
  • You can learn more about trade dress by viewing this recording from Alt Legal Connect.

Speaker Bio

Rich Stockton, Partner, Banner Witcoff

Rich Stockton is a principal shareholder at Banner Witcoff in Chicago. He is the Chair of the Education & Resources Subcommittee of the INTA Designs Committee, and an active volunteer and past national chair of INTA’s Saul Lefkowitz Moot Court. Rich also serves on the American Intellectual Property Law Association’s Amicus Committee, and formerly chaired its Industrial Design committee. He is the Financial Officer Elect for the American Bar Association Section of Intellectual Property Law. Rich has taught an IP pretrial skills class for 18 semesters, first at Georgetown and then Northwestern. He has filed thousands of US trademark, design patent and copyright applications, and also litigates and counsels on these rights.

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