Alt Legal Blog
News, updates and guidance about acquired distinctiveness
News, updates and guidance about acquired distinctiveness
Some of the world’s best-known trademarks are not logos, slogans, or brand names. Homer Simpson’s famous “D’OH!” The three chimes that often accompany NBC’s l...
Read moreDo you ever wonder how best to protect a new product or packaging design with an interesting appearance? Wonder no longer! Here are some answers to FAQs. For the sake o...
Read moreAlt Legal is looking forward to hosting it’s second annual virtual trademark conference, Alt Legal Connect, on September 13-15, 2021. One of the sessions in our amazing...
Read moreOne of the core tenets of trademark law is that trademarks must serve as a source indicator, distinguishing the goods and services from those of other sources. When a tra...
Read moreOrnamental refusals are on the rise—with the USPTO issuing upwards of 50 ornamental refusals on a single day. The refusal stems from the inherent nature of the mark its...
Read moreIf an applied-for mark mostly or exclusively conveys information about a product or service, the mark is considered merely informational matter and will be refused based ...
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