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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarOffice Actions, Rejections, and Pivoting, Oh My!

Alt Legal Team | August 12, 2020
2 min read

All trademark attorneys receive office actions in response to their trademark applications from time to time. While some office actions just require a simple disclaimer or have an administrative issue that’s easily overcome, others sound like a death knell. Whether your office action is administrative or substantive, your response is critical. How you respond can determine whether or not your clients receive trademark protection. Join seasoned Trademark attorney Rachel Brenke as she walks you through what to do when you receive a dreaded office action. Topics include:

  • How to understand and categorize office actions
  • Resources for finding sample office action responses
  • A simple playbook for responding to common types of office actions
  • How to pivot trademark applications to increase chances of registration
  • What to do when your response to a final office action is rejected

You can download Rachel’s presentation here and can watch the video here (registration required).

*The speaker notes that Slide 8 contains an error. If after responding to a final office action, the examining attorney finds that the response does not satisfy all legal problems, the applicant may appeal to the TTAB (Trademark Trial and Appeal Board), or file a petition to the Director. Appeals before the TTAB are discussed in the TMBP (Trademark Trial and Appeal Board Manual of Procedures), TMBP 1200.

Speaker Bio:

Rachel Brenke, Managing Partner, Eden Law Firm

Rachel Brenke is a strategic business consultant and intellectual property attorney. As a multi-industry expert, she knows the ins and outs of what goes into running a business AND how to legally protect business owners. Not only does Brenke have real world photography entrepreneurship experience, but she combines this with her intellectual property law and business knowledge to provide a one-stop resource to help protect your business. Her resources currently help creative industry professionals all over the world initiate, strategize, and implement strategic business and marketing plans through various media of consulting resources and legal direction.

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