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Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarWhat's the Litigation?: What trademark prosecutors need to know about litigation

Alt Legal Team | March 12, 2024
2 min read

This webinar was recorded on April 18, 2024.

Even if you only focus on trademark prosecution, if you practice trademark law, you will encounter litigation. Whether you occasionally send cease and desist letters, or you file complaints, knowing key litigation strategies can help you be a better prosecutor and keep you away from avoidable litigation mistakes. In this webinar, “What’s the Litigation?: What trademark prosecutors need to know about litigation.” During this webinar, veteran trademark attorney Michael Cukor guides you through principles of effective trademark enforcement. In particular, he addresses:

  • Key client questions before beginning an enforcement program
  • Different tactics for responding to cease-and-desist letters
  • Methods for choosing a best jurisdiction
  • Suggestions for strengthening your client’s position before filing
  • Tips for drafting a strong complaint
  • Registration strategies to help ensure better litigation outcomes

View webinar recording here (free registration required.)

Download the presentation materials here.


  • To learn more about TTAB disputes, check out this session recording from Alt Legal Connect.
  • Find some resources about the TMA here.
  • If you’re looking for examples of great demand letters, check out this fabulous session recording from Alt Legal Connect.


Michael Cukor, Partner at McGeary Cukor

Michael Cukor has been an IP litigator for more than 25 years. He has tried patent and trademark cases to juries in courts around the country and has argued appeals before the Second and Third Circuits and the Court of Appeals for the Federal Circuit. Before practicing law, Michael worked as a programmer and graphic designer. Michael worked at some of the largest law firms in the country before starting an IP boutique firm about 10 years ago. Michael brings compelling story telling and a deep understanding of IP to his trial work and a litigation focus to his client counseling.

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