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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarLicense to Thrive: Structuring trademark agreements for client success

Alt Legal Team | January 31, 2024
2 min read

This webinar was recorded on March  14, 2024.

Whether you represent a huge multinational corporation or a tiny mom-and-pop store, licensing can be a huge part of increasing a brand’s exposure and profitability. Having clear terms helps both sides understand their rights and responsibilities and reduce chances of conflict. Join Alt Legal for a webinar where Stephanie Grenald, IP in-house counsel responsible for drafting license agreements for some of the world’s largest companies—including, Amazon, IMDb, Wenner Media (Rolling Stone Magazine and US Weekly), the Hinduja Family, and more—guides you through drafting effective licensing agreements. In particular, she addresses:

  • How to define key terms and clauses in license agreements
  • When to use various types of licensing arrangements
  • How to negotiate effectively, regardless of which side you’re representing
  • What language to include to ensure clarity and minimize chances of litigation

View webinar recording here (free registration required.)

Download the presentation materials here.


Stephanie Grenald, Trademark Attorney

Stephanie Grenald has over two decades of experience working in intellectual property for the worlds largest brands. Her career started with the trademark filing and global strategy for the iconic SpongeBob Squarepants and Dora the Explorer. She then managed contracting drafting and licensing for Wenner Media (Rolling Stone Magazine), and most recently closed the largest licensing deal in IMDb history. She is very involved in diversity initiatives including: participating on panels on issues impacting diversity, such as Women in IP and Unconscious Bias, leading Amazon’s 2021 Black History Month, partnering with the National Lawyers Guild for protestor relief, and providing guidance as a member of the Amazon Diversity Leadership Team.. Most recently, Stephanie was appointed as the Chair for the International Trademark Association’s first ever DEI Council, and appointed to the Executive Council for the Leadership Council on Legal Diversity.

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