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Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal and Corsearch LiveCents and Sensibility: Practical approaches to running a lean in-house trademark team

Alt Legal Team | January 24, 2024
3 min read

Many attorneys working in law firms don’t realize that in-house legal teams often work with incredibly tight budgets. In this panel, Warner Music Group attorney Sofya Nadgorny will lead Shama Elliott (of PricewaterhouseCoopers), Stacey Foltz Stark (of Estée Lauder, previously of WeWork), and Stephanie Grenald (recently of Amazon and previously of Hinduja) in a discussion about innovative strategies for cost-effective trademark management. The panel will discuss how in-house teams can optimize costs while maintaining the integrity and strength of their brands’ trademarks. They’ll also address how attorneys at firms can demonstrate their value and help in-house teams reduce costs. In particular, the panel will discuss:

  • Implementing insightful strategies for reducing trademark management costs
  • Streamlining trademark application and maintenance processes
  • Using technology to reduce costs and increase efficiency
  • Balancing robust brand protection with budget constraints
  • Ensuring your firm’s services are valuable to lean in-house teams

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Download the presentation materials here.


Sofya Nadgorny, Moderator, Warner Music Group

Sofya Nadgorny is Vice President, Senior Trademarks & Domain Name Counsel at Warner Music Group, where she manages the company’s trademark portfolio and advises the company on all aspects of trademark use, filing, clearance and strategy. Her previous experience was as IP Counsel (and Data Privacy Officer) at The Bountiful Company, where she managed the company’s IP portfolio through privatization and various acquisitions, divestitures and integrations that occurred over her decade-long tenure.


Shama Elliott, PricewaterhouseCoopers

Shama Elliott is a Trademark Manager at PricewaterhouseCoopers LLP (PwC). She is responsible for managing PwC’s global trademark portfolio focusing on prosecution, registration, strategy, enforcement, and brand protection. Prior to joining PwC in 2020, Ms. Elliott worked on managing global trademark portfolios; and client training in brand protection and best practices for WarnerMedia and American International Group (AIG). Shama received her Masters in Public Administration (MPA) from John Jay College of Criminal Justice and her B.A. in Business Management from Monroe College with a specialization in Management and Operations. She has served on several INTA subcommittees both as member and a Co-Chair.  Shama is pleased to be a member of the INTA Trademark Administrators Committee (TMAC) and the Programming Advisory Council.  She is passionate about IP and brand protection practices and the evolution IP brings!

Stacey Foltz Stark, Estée Lauder, previously of WeWork

Stacey Foltz Stark has over a decade of experience in intellectual property matters at the intersection of technology and innovation in the hospitality, design, digital media, entertainment, and prestige beauty industries. She is currently an executive director at The Estée Lauder Companies Inc., supporting renowned brands such as Estée Lauder, Bobbi Brown, and Aveda. She was previously the global head of intellectual property at flexible-space provider WeWork, where she was responsible for global brand and innovation protection, licensing, and enforcement. She began her legal career as an associate at Winston & Strawn LLP in the media & entertainment group in New York. She is a member of the International Trademark Association and is co-chair of the Volunteer Lawyers for the Arts Associate Board. Stacey regularly attends events sponsored by the Copyright Society and New York City Bar’s Committee on Women in the Legal Profession.

Stephanie Grenald, recently of Amazon and previously of Hinduja

Stephanie Grenald has over two decades of experience working in intellectual property for the world’s largest brands. Her career started with the trademark filing and global strategy for the iconic SpongeBob Squarepants and Dora the Explorer. She then managed contracting drafting and licensing for Wenner Media (Rolling Stone Magazine), and most recently closed the largest licensing deal in IMDb history. She is very involved in diversity initiatives including: participating on panels on issues impacting diversity, such as Women in IP and Unconscious Bias, leading Amazon’s 2021 Black History Month, partnering with the National Lawyers Guild for protestor relief, and providing guidance as a member of the Amazon Diversity Leadership Team.. Most recently, Stephanie was appointed as the Chair for the International Trademark Association’s first ever DEI Council, and appointed to the Executive Council for the Leadership Council on Legal Diversity.

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