I ♡ Trademarks NewsletterIssue #478
Bri Van Til | May 12, 2026
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.
INTA the Wild
If you missed USPTO Director John Squires’s keynote address at INTA last week, you can read the transcript here.
Check out some great pictures of our team and some of the lovely people we hung out with during INTA last week!
Here’s WIPR’s recap of the INTA conference.
AI Witness
Might your offhand comments that AI note-takers record become discoverable? Can you summon the bot as an AI witness?
AI may be able to help identify the assets companies should protect with IP.
Our AI Filtering Assistant is now available! Alt Legal customers: ask our support team to turn it on for you if you don’t have it already.
Celebrities
Taylor Swift’s trademark fight with cabaret performer Maren Wade is getting serious. I knew you were trouble, the singer says. Oh, speaking of Taylor Swift, here’s a list of all her trademarks.
The battle for JO MALONE for perfume continues, despite what she wants.
Dua Lipa takes issue with Samsung using her face to sell their televisions. Maybe they were confused because she famously sings about knowing a Galaxy. I mean, if she’s friends with a Samsung product, isn’t that okay?
Professional Concerns
I can really picture you in this VP and GC position at Fujifilm.
On your way out the door of your current firm, give them the Bird & Bird offer letter for this trademark administrator position.
If you get this gig as counsel for ESPN, be a good sport about it and don’t rub it in your friends’ faces.
It’s Times you got this senior media and litigation counsel gig.
Getting this job as managing counsel may be an Olympic feat, but I believe in you!
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
The period for applying for .brand TLDs has opened. To learn more about registering a .brand TLD, watch this webinar recording or read this article.
You are not at LIBERTY to use that mark, said Liberty Mutual to Liberty Brokerage Services. The two have had a longstanding coexistence agreement, but they don’t seem to be coexisting well right now.
A single-letter typo in a court order may’ve saved Netflix from a trademark infringement finding.
An Islamic education group in Texas wanted to call its school TexAM. Texas A&M has taken issue with that.
How can this explanation of McSleep help clients understand trademark infringement?