I ♡ Trademarks NewsletterIssue #471
Bri Van Til | March 10, 2026
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It’s Been So Long
In honor of its fifth annual fundraiser, Brand Action is reviving the Color Challenge to raise funds for 5,000 meals. A $5 donation is enough for a meal, so chip in here. Not sure which team to support? Pick blue!
Since 2022, Brand Action has raised over half a million dollars. Learn more about what they—through the help of the amazing trademark community—have done. Read this impact report.
Aw, snap! The Delhi High Court has ruled in Lacoste’s favor in their decades-old battle against Crocodile.
More than a quarter century after first applying, Grambling State University has secured a trademark registration for its logo.
Apply Within
Pro wrestler Sting has filed a trademark application for the catchphrase IT’S STIIIIIIING! Methinks he should also change his name to have 8 I’s to remove confusion with the singer. Or, he could rename himself Spider since they also have 8 eyes.
Nike has filed a trademark application for Bronny James’s logo. It’s kind of a B deal.
South Korean cosmetics company CJ Olive Young has filed a trademark application for TRY ME, which they use to encourage in-store sampling. The move is an effort to try to defend against copycats, but part of me wonders if they mean that as a threat rather than an indication of a product to sample. “Want to infringe our marks? Try me!”
The Trump Organization has filed trademark applications for TRUMP 250 to use in connection with the nation’s 250th anniversary.
Same!
Scouting America—formerly the Boy Scouts of America—is worried that QUEER SCOUT will create confusion.
For now, Travis Kelce and Patrick Mahomes can continue calling their steakhouse 1587 Prime after a judge refused a request to shut down the restaurant for alleged confusion with sneaker company 1587. Maybe the sneaker company should try to tackle their chief complaint first: the company’s merch.
The owner of the TD Garden arena in Boston is garden the trademark closely: they’ve filed a trademark infringement lawsuit against Boston Garden Dispensary, alleging the pot shop’s name causes confusion. They might be thinking of the dispensary’s products instead.
A tech startup in India is suing Anthropic for allegedly infringing their ANTHROPIC trademark.
Hub Town Brewing is opposing a Warner Bros. trademark application for BUTTERBEER, alleging their prior registration in Canada should give them rights to the mark.
Professional Concerns
I bet I can sell you on this senior trademark paralegal position at Salesforce.
I’m not spying on you to see whether or not you apply for this senior IP paralegal position at E.L.F., but I’m trusting you will.
Olipop, Olipop, ooh la la Olipop is looking for a senior paralegal. Ba boom boom boom.
Getting this job as IP practice team specialist would be really Cooley.
Harper James in the UK—the law firm, not the clothing store of the same name—is looking for a trademark paralegal.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
G4S sued 4GS in India for trademark infringement and passing off. The defendant claimed that the approval of their corporate name demonstrated non-infringement. There are also some made up citations and all sorts of fun things. Check it out!
Perry Ellis is suing crypto company Pudgy Penguins for allegedly infringing their ORIGINAL PENGUIN trademarks. Waddle they do next? I’ll let you know when icy the headlines.
I am surely not the only one fascinated by the handwritten notes seemingly from the USPTO examiners on these nineteenth-century trademark registrations from this Library of Congress’s archive.
An ad company is suing its Errors and Omissions insurance company for failing to defend them in a trademark infringement suit. I was today years old when I learned that you could have insurance to protect you against allegations of trademark infringement. I don’t feel bad, though, because apparently the insurance company and I are in the same place.