I ♡ Trademarks NewsletterIssue #459
Bri Van Til | December 02, 2025
Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.
Senses and Sensibility
The Supreme Court will not hear the case about the color of green gloves. But you can hear (about) the case and more if you join us for this webinar next week!
India has registered its first smell mark: for tires scented like flowers. I guess you could say the office rose to the occasion.
I smell trouble! This article covers protection for fragrance companies—not just from designer imposter knockoffs but also from decanters who repackage scents to resell them.
To learn more about nontraditional trademarks, check out some of these great resources in the Alt Legal Resource Library.
Cease & Distinguished
Eminem gave Real Housewives stars Gizelle Bryant and Robyn Dixon one shot to schedule a deposition, and they let it go. ‘Cause they wanted it three hours earlier. Now he says they’re harassing him.
This client-focused content piece about the cost of cease and desist letters is a good explanation of not only what it costs for an attorney to draft a letter but also what costs can follow from one.
Sometimes a more lighthearted approach to cease and desists is better. Watch this session recording for an explanation.
Apparently high schools sometimes just rip off sports logos from colleges and pro teams. And who wants to be the one to go after them?
Sign up for this webinar next year to learn about Amazon’s Brand Registry and enforcing clients’ marks on the platform.
Own Your Mark
The UAE has launched a marketplace where people can buy and sell trademarks. Too bad for them that we’ve already taken the name Trademarket (and used it to sell punny trademark gear with all net proceeds going to charity)!
A judge says OpenAI needs to stop calling its celebrity spoofing software “cameos” after a suit from, erm, Cameo.
Yeah, celebrities should file trademarks for their own names, as Scottish musician Lewis Capaldi has learned after an imposter started selling merch with his name. You might say they were trying to Capaldize on him.
Professional Concerns
If you have a Mishcon to find a new job, this London firm is hiring IP associates.
Getting this senior lawyer position could be an early holiday Prezzee to yourself.
Do you think the senior product counsel at this company Roblox others from using the company’s assets?
I just got the Intel that this company is hiring for AI counsel.
Have you Applied for this corporate counsel opening yet?
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds and Ends
The EU is launching an EU-wide label to protect geographical indicators for crafts.
As a reminder, the application window for new GTLDs is expected to open in April. Learn about them here, including .brand domains.
Based on a 44(d) application, the TTAB has granted a filer from the British Virgin Islands filing priority.
The Alt Legal team had an amazing time at INTA Leadership last month. You can find some great photos here! And if you didn’t get an invite to our reception, I’m sorry. That was on me, friends. Please forgive me!
The TMEP has been updated. Check out a list of the changes here