I ♡ Trademarks NewsletterIssue #456
Bri Van Til | November 04, 2025
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Celebrity Cameos
WNBA player Angel Reese recently made a cameo appearance on a Victoria’s Secret runway. You may recall that she’s filed several trademark applications for everything from MEBOUNDS to BAYOU BARBIE, but she has taken a simpler path this time; she’s trademarked her own name.
Cameo objects to Sora getting into the celebrity cameo space, albeit with AI. The case may prove a cameo of errors.
Taylor Swift has made a cameo appearance in Bob Mackie’s lawsuit against JCPenney.
On the Catwalk
On appeal, adidas is trying to stripe back at Thom Brown, claiming that emails that are missing could’ve changed the case’s outcome.
Levi’s objects to 7 For All Mankind keeping tabs on their business; they’ve filed a trademark infringement suit.
This 30-year-long fight about trademark rights to DIESEL has sputtered out.
Tech It for Granted
This article provides a rather detailed explanation of how to integrate AI into your daily legal practice. Make sure to thank the author for preaching what he practices.
The Internet Archive has salvaged the Wayback Machine but checked out of (some) lending; they’ve lost the right to lend hundreds of thousands of books.
For all the word nerds like me, this Apple tech patent case’s emphasis on storytelling rather than the tech itself is fascinating. It’ll be one to watch for sure.
There’s been talk of professionals teching themselves out of jobs, but this article instead argues that attorneys might be automating themselves out of their billing models.
Professional Concerns
Here you can create the extraordinary IP protections (or at least apply for them) as IP counsel for NBCUniversal.
I wanted to Arm you with the info you need to apply to this opening for senior trademark counsel.
I’m betting you’ve seen the signs for hundreds of miles telling you to apply for this counsel position at Buc-ee’s.
This gig as commercial counsel at Instacart will really deliver.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds and Ends
Beauty giant L’Oreal is suing a small UK company, alleging the latter’s use of the NKD mark would cause confusion with their own NAKED products. I wonder if the suit is worth it.
Pepsi has a new logo, and this article’s author isn’t impressed.
USPTO Director John Squires had some unkind words about the state the Office was in when he took over; he referred to the patent backlog as “a dumpster fire.”