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Alt Legal Blog

Your source for news, updates, and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #455

Bri Van Til | October 28, 2025
2 min read

Sign up for Alt Legal’s mildly humorous, pun-filled “I ♡ Trademarks” weekly newsletter to stay current on all things trademarks and IP.

It’s a Real Nightmark

With all the fraudulent communications going out to trademark owners and applicants, it’s probably worth letting your clients know what to do if they’re contacted about their trademarks.

I get that infringement happens, but business hijacking sounds kind of terrifying to me. This webinar next month focuses on repercussions for these actions in the UK.

Remembering this webinar from last year, where real attorneys talked about having their identities stolen and used for trademark scams, honestly still haunts me.

The latest episode of the TMA Talk Show is focused on the scary world of counterfeits, so give it a listen.

On the Web

In India, embedded meta tags using competitors’ trademarks can be considered trademark infringement, even though the tags aren’t visible on the site.

Automattic and WP Engine have to take their battle over the use of WordPress trademarks to court because trademark protection isn’t Automattic.

Bored Ape Yacht Club is back in headlines, this time entering the Metaverse. For more about the Metaverse and its overlap with trademarks, check out this webinar recording.

Dupe, There It Is!

If you don’t succeed at stopping dupes of your brand, maybe the next step is to try trademarking “[BRAND NAME] DUPE.” At least that appears to be Lululemon’s strategy. Does that mean items sold as dupes are genuine now?

Are abandoned trademarks a good avenue for up-and-coming breweries to establish themselves?

Temu is working to help sellers combat counterfeits on the site.

“Ugg,” said Deckers, after a federal district court substantially limited what qualifies as trade dress and subsequently also trade dress infringement.

Professional Concerns

Have the Integrity to apply for this commercial counsel position.

I don’t know if this job listing for senior media and advertising counsel has a Best Buy date, but you should probably apply soon regardless.

The next Docusign could be your contract to be this company’s senior counsel.

You might need to sign Imprint your name on a lot of documents if you get this job as product counsel.

Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!

Odds and Ends

We’re just a few weeks away from the USPTO’s deadline to submit comments in response to the IPR rulemaking proposals. If you have something to say, speak (type) up!

This Stanford Law professor argues that the proposed IPR restrictions “violate the law.”

Might protecting copyrighted works from AI mining help protect against monopolies?

Australia has said nah to amending its law to allow for AI companies to use copyrighted works.

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