I ♡ Trademarks NewsletterIssue #468
Bri Van Til | February 17, 2026
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Justin Case
Stellantis has filed trademark applications for ‘CUDA and BARRACUDA, but there aren’t other indications the cars are coming back. But if the real thing won’t do the trick, you’d better think of something quick. Like a trademark application.
The IOC is selling t-shirts featuring the logo of the 1936 Olympic Games (you know, the so-called Nazi Games), reportedly to maintain the rights to the trademark.
Apple has renewed its trademarks in Russia, despite sales in the country still being suspended.
What Am I Opposed to Do?
Mapping software company Engrain is suing a logistics company Beans.ai for allegedly infringing their mapping data. They had to put a quick stop to this because we all know what happens when you let Beans grow: they become giant beanstalks that boys climb to steal from giants. Not sure how that applies here, but anyway, they’re suing.
Taylor Swift objected to the SWIFT HOME trademark application; their withdrawal of the application was, erm, swift.
After stern warnings and cease-and-desist letters, ByteDance is working to reduce allegedly infringing material its AI engine can produce.
An online apparel store was printing shirts using the logo for Elon University (no relation), which the latter objected to, shutting down the former.
Handle with Car
Tesla’s fight for CYBERCAB continues: they’ve filed an Extension of Time to Oppose a prior pending application allegedly filed by a squatter.
Trademark applications suggest Hyundai might be getting into the auto insurance business.
Mercedes has filed a trademark application for GRAND TOP, either for the name of a new model or for their new cap on monthly car payments.
Professional Concerns
The (T. Rowe) Price is right, so go be a senior IP analyst for them.
I wonder if this company will (EZ)Cater to all your needs if you become their managing counsel.
If you become director of legal services at this chocolate company, do you think you’ll write a lot of See’s and desist letters?
PS, I almost forgot to tell you about this IP paralegal gig.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds & Ends
What makes a Jamaican rum special, and why does that matter?
Get your tickets for Brand Action before they sell out! If you aren’t going to London, you can still buy a non-attendee ticket to support people in times of crisis, even if you can’t be there for the amazing event.
Kim Kardashian has filed trademarks to support daughter North West’s fashion company. Yes, her preteen daughter’s company.
Germany’s in the process of implementing a right-to-repair law to comply with the EU’s 2024 directive.
Ilia Malinin, the famed figure skater whose routine includes a quadruple axel, wants to secure a trademark for QUADGOD.