I ♡ Trademarks NewsletterIssue #446
Bri Van Til | August 26, 2025
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Policy Changes
The USPTO has implemented a lot of changes to PTAB procedures. Some are still pushing for more.
There’s been a lot of speculation recently that the Trump Administration could implement a tax on patent value.
A judge in Illinois is pausing all the Schedule A cases on his docket, stating that the lack of notice to defendants and freezing of assets, among other things, are problematic.
Objection!
Pop-Mart is working hard to crack down on counterfeit Labubu dolls, which this op-ed writer says is “rich.”
Is it viewpoint discrimination and censorship if someone is denied a trademark for US SPACE FORCE?
Canada’s TMOB has ruled in favor of an opposition to CRAZY BROKE ASIAN, ruling it’s too similar to the existing CRAZY RICH ASIANS trademark.
Fox news is crying foul over Fox Sports Mexico’s continued use of the name FOX after their agreement was terminated.
Prince’s estate is claiming ownership rights over APOLLONIA, a character from Purple Rain, and attempting to get the trademarks of the artist who uses the appellation canceled. Is there a certain irony if she then has to become The Artist Formerly Known As Apollonia?
Rebrand
MSNBC’s rebrand to MS NOW has gotten a lot of attention.
It is rumored that President Trump will soon rename the Kennedy Center to have his own name.
Utah’s NHL team has been trying to rebrand, but their latest attempt, MAMMOTH, has been opposed, as was its previous one.
Cracker Barrel’s new logo is not just unpopular; it’s apparently cost the company over $100 million in stock valuation.
Professional Concerns
This job as senior IP counsel is not one you’ll want to Seagate away, so apply now.
You’re Redaptive, so you’ll make great commercial counsel for this company.
I wonder what would happen if you showed up to your senior corporate counsel interview at Iron Mountain wearing a wrinkly shirt.
Zillow has this listing for senior counsel of “Follow Up Boss.” I’m betting they’ll expect you to reach out after every step in the application process. How many times makes you a boss and how many makes you obnoxious? I’m asking for a friend.
Have an open role on your team? Email us at [email protected], and we’ll try to get it in our next newsletter!
Odds and Ends
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Is AI stealing indigenous art?
One can see how Xai and xAI could be confusingly similar.
Nestlé has patented a new method for processing cocoa, apparently made necessary in part because of climate change.