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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #385

Bri Van Til | May 14, 2024
2 min read

The Search Is Over

If you’ve been searching for answers about the new USPTO search system, we’ve got you covered. Check out the first installments in our new video series, Answers for Searching. Look for more in the coming weeks!

The key to effective searching on the USPTO Trademark Search system is sound matching. Here is a handy technique explanation and cheat sheet for phonetic equivalents.

And, of course, you can find our overview article of the Trademark Search system here.

Settle Down

Facebook parent company Meta and investment firm Metacapital have settled their trademark infringement suit.

Reddit was in some hot water over its allegedly infringing use of OpenAI’s ChatGPT trademarks, but they settled for some disclaimers.

Nike and BAPE have resolved their trademark dispute.

In case you weren’t keeping tabs on the case: Levi Strauss and Brunello Cucinelli have agreed to terms.


Burberry has prevailed against an alleged trademark infringer in a lawsuit in the Jiangsu province in China.

Victoria’s Secret has joined the battle to stop Pharrell Williams from registering a trademark for P.INC.

Using AI to assist with fashion design makes ownership hard to pin down.

Professional Concerns

Don’t leave home without getting this job as Amex manager and counsel.

I hate to burst your Bubble, but if you want to work as counsel, you’d better apply soon!

Call and Spotify your boss that you’re leaving because you got this job as privacy counsel. I know “Spotify” sounds nothing like “notify,” but it’s an eye rhyme, so I’m using it.

I made a new (Warner Bros.) Discovery: this senior counsel position.

What are you waiting Ford? Apply for this marketing and advertising attorney position.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Qatar has joined the list of countries using the Madrid Protocol.

This dismissed lawsuit filed by X Corp serves as a reminder that social media companies can’t both own user data and avoid liability for its content.

The number of patent litigation injunctions has sharply declined in the past decade.

Here’s a handy guide for recovering attorneys’ fees, at least in one district.

The Supreme Court says the statute of limitations isn’t really a hard and fast rule when it comes to copyright infringement.

There will be no I ❤️ Trademarks Newsletter next week because I’ll be at INTA. Come see me in booth #842!

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