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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #381

Bri Van Til | April 16, 2024
2 min read

A Rare Vintage

Chanel is seeking a permanent injunction to prevent secondhand retailer What Goes Around Comes Around from using their trademarks. WGACA is asking a judge to dismiss the injunction, of course.

This do-over lawsuit in the UK about a resold counterfeit Hermès Birkin bag is complex and fascinating. The article is a handy second-hand accounting of a second lawsuit about a second-hand handbag.

Penn State v. Vintage Brands will hinge on whether ornamental use is an adequate defense against allegations of trademark infringement.


Where are all the lawsuits about AI taking place? You can find a handy map here.

This article examines AI, IP, incentives for creation, Western vs. Eastern ideology, and more.

How is AI changing copyright law?

In his appeal, physicist, inventor, and AI pioneer Stephen Thaler has filed a brief arguing that the US Copyright Act doesn’t specify that creators must be human.

The USPTO has issued guidance for using AI-based tools, and if you’re looking for ethical considerations to use when evaluating AI tools, check out this great session summary from Alt Legal and Corsearch Live.

Put Me in, Coach

In preparation for their temporary move to Sacramento, the Athletics team has filed two trademark applications.

Soccer player Kylian Mbappé is competing for the title of best player in the world. I don’t know how he’s doing on that front, but he’s secured more trademarks than those he’s up against, so that should win him at least some bonus points.

The WWE is seeking to protect its studios. 30,000 square feet of them.

Coach is worried that Gap customers will be confused when purchasing shirts with the word COACH printed on the front. Maybe the shirts are a cry for help from the company, their way of saying they need a coach to help them figure out what to print.

Professional Concerns

If your current position doesn’t make you HP, consider applying for this senior counsel gig instead.

The Human Rights Defense Center is looking for a litigation director. In my head, that’s the easiest job. I mean, who wants to say they’re going up against Human Rights?

This company might Extend you an offer for their open legal counsel position. Ask them about it.

Novo Nordisk—which always sounds to me like they make cloud-based storage, not pharmaceuticals—is looking for IP counsel.

Which station would you like to cover at your job? The PlayStation. That sounds amazing. Go be their senior IP counsel.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

The USPTO is hosting Invention Con in San Jose next month.

San Francisco may sue to stop the airport in Oakland from being renamed San Francisco Bay Oakland International Airport.

Oh, never mind, said David Chang, the celebrity chef seeking to protect and defend CHILI CRUNCH. I guess he couldn’t take the heat.

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