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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #376

Bri Van Til | March 12, 2024
2 min read

By the Numbers

The number of global trademark applications fell in 2022, but they bounced back last year.

L’Oréal was the top global filer of trademarks last year. Because they’re worth it.

Last year, 2/3 of issued utility patents were “software-related.” Check out more fun patent stats from last year here.

Learn into It

This is your last chance to get tickets to Alt Legal and Corsearch Live next week. Get in while you still can!

Join the TMAE next month for this webinar, where two members of Microsoft’s legal team will show you how to use basic Office Suite products to boost your productivity.

This discussion about increasing a company’s IP ROI looks interesting.

If you’re looking to expand your practice to include litigation, join us for this webinar. Similarly, if you want nothing to do with litigation, join us for the same webinar to learn prosecution strategies to help you avoid litigation.

In our webinar on Thursday, former Amazon counsel Stephanie Grenald will guide you through licensing best practices.

Names and Images and Likenesses, Oh My!

Amazon is being accused of using AI to clone actors’ voices during the Hollywood strikes last year (you know: the ones where actors were concerned about that very thing).

What an abrupt turn the NCAA has taken on player NIL issues; they’re putting together an NIL tournament.

Does the NCAA use Title IX to engage in “illegal business practices,” and do NIL practices increase gender pay disparities?

This Ole Miss student athlete’s NIL deal comes with private jets. How do I get in on this?

Professional Concerns

When you find a great job like this IP counsel position at 3M, you gotta stick to it.

This Remarkable firm has an opening for a trademark and copyright legal assistant.

Time is running out for you to apply to be AI counsel at TikTok.

I wonder if this senior IP counsel position at Party City requires you to do actual work. If so, that’s not much of a party.

Looking to put your commercial counsel skills to the Tesla? Consider apply here.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Check out this interesting profile of a law student who developed and recently was granted patent protection for a system for studying.

A judge in India has ruled that math and science books are exempt from copyright infringement because “they are the matter of fact and laws of nature, so each and every person is authorized to use it without the fear of copyright infringement.”

This Micron trade secrets case highlights how the Chinese government’s investments in technologies can complicate legal issues.

Amazon’s UK appeal in this case may have broad implications for international commerce and trademark infringement.

Rihanna’s Instagram post of her wearing Pumas may’ve helped promote the shoes, but it cost the company design protection in Europe.

This Fourth Circuit copyright infringement decision may challenge your understanding of fair use.

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