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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #368

Bri Van Til | January 16, 2024
2 min read

What You U(S)P TO?

Starting next week, the USPTO is replacing its Electronic Trademark Assignment System (ETAS) with the Assignment Center.

If you want to test or provide feedback about new USPTO, features you can sign up here.

In an effort to get more law schools to participate in its Law School Clinic Certification Program, the USPTO has extended the application deadline. Also, if you teach trademark law, check out these great resources we offer, including free docketing for trademark law clinics.

Real Questions about Artificial Intelligence

The New York Times is suing OpenAI and Microsoft, alleging that ChatGPT infringed their copyrights. Was the chatbot “tricked” into copying articles?

Here’s a handy chart showing the existing copyright lawsuits against AI technology companies.

How might AI deepfakes affect legal proceedings that might otherwise rely on voice recordings?

The Authors Guild is considering creating a license for AI companies to use its members’ works.

Singular Computing is suing Google for billions of dollars, alleging the tech giant’s AI software infringes its patents.


Apple has patented new airbag technology for its self-driving cars.

Chinese phone manufacturer Xiaomi has just released its first car.

Ford has patented accessibility technology, including tech that lets drivers move the steering wheel to assist with getting in and out.

In case you’re wondering if people would buy cars from an unknown company, a poll in the UK suggests they would if the price is right.

Professional Concerns

If you get this job as an IP attorney at Shumaker, will elves come do your work for you? ‘Cause that’d be kind of awesome, right?

I thought I’d Ping you to let you know this company has an associate GC position available.

Applying to be a marketing attorney at this tech company is an Intelligent choice.

Do you think this attorney position at Continental comes with donuts, bagels, toast, and other delicious quick breakfast options? Maybe they think you’d tire of them if it did.

The transition to this general counsel position should be Seamless.

Nestlé into to this position as IP counsel.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Within the next few days, we’re hoping to open registration for our in-person CLE and networking event in New York on March 19th. We anticipate that the event will sell out quickly, so sign up here to make sure you’re notified first when tickets are available to purchase.

I grant you license to sign up for this great webinar we’re hosting in March.

In case you missed our webinar last week about what trademark lawyers need to know about design patents, check out the recording here.

A District Court has not only dismissed Trader Joe’s trademark lawsuit against its workers union, but she also said the suit was so inappropriate that it was “dangerously close” to warranting sanctions.

Is the likelihood of confusion analysis courts use, um, likely to cause confusion?

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