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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #364

Bri Van Til | December 06, 2023
2 min read

Franchise Party

This explanation of when to franchise a brand is an example of stellar website content to help potential clients find your firm (and existing ones get answers to their questions).

Here’s another fantastic client-facing explanation of franchises and licenses.

For a fabulous attorney-facing explanation, check out this recorded webinar from earlier this year.


Trademark applications suggest that a Virtual Shaq may someday be a thing. Think they can Shaquire the mark? I’m going to have to keep Shaqing on it to find out.

How risky is it for merchants to sell Taylor Swift-themed products?

A tattoo artist is suing Netflix because her tattoo art is depicted in the opening of The Tiger King.

Will the real Slim Shady please show up for a deposition about the REASONABLY SHADY trademark opposition?

Asia Wish

Join us for this webinar to learn all about the quirks of and strategies for trademark prosecution in Southeast Asia.

The Korean Trademark Act, going into effect in May, will bring about some changes in the Republic, including allowing letters of consent.

Breaking with precedent throughout the world, a court in Beijing has ruled that AI-produced content can be protected by copyright.

In an effort to lure in foreign companies, Chinese President Xi says the country will start to “safeguard the legitimate rights and interests of foreign enterprises.”

Professional Concerns

Whether you take a Norvell approach to legal challenges or go a more traditional route, being a trademark associate at this firm could be great for you.

It might be time to kiss your current job goodbye and apply to coordinate global licensing at Hershey.

I thought I’d get on here Intellia about this opening for senior IP counsel.

3M has an opening for IP counsel, so they decided to post-it. I’m sure they’ll tape it down when the position is filled, so before then, take command of your career.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Check out this list of the top Alt Legal Blog articles of the year.

As we bid adieu to Sandra Day O’Connor, here’s an analysis of how she bridged divides.

If you’re curious about the USPTO’s attaché program, find out more at their roundtable on Thursday.

The Fifth Circuit may require attorneys to certify AI didn’t create their filings.

IP has all sorts of fun myths the general public believes, and debunking them makes for great content. Here’s a nice discussion about what percentage of someone else’s work constitutes copyright infringement.

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