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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #353

Bri Van Til | September 12, 2023
2 min read

Tech It Easy

Google is going to require disclosure of political ads that use AI to alter images, video, and audio.

If you’re making use of AI in your legal practice, Above the Law wants to hear about it. Fill out their survey here.

Microsoft is pairing its Copilot AI technologies with a copyright litigation guarantee: if a third party sues for copyright infringement over its use or its output, they’ll pay the amounts of the judgments or settlements.

The USPTO is hosting a lengthy event to discuss emerging technologies and IP.

Don’t miss our web 3 webinar on Thursday, where Christian Williams Hammond will teach you the basics of the tech, discuss how to connect with clients in the space, talk you through recent litigation, and more.

Someone Call Security!

Despite the ABA’s resolution last month urging lawyers to learn about cybersecurity, it seems to be a challenge for some attorneys.

Are cars a threat to data privacy?

How can clients who are using foreign manufacturing plants keep their IP safe? Apparently the answer is more complicated than just having IP protections and local counsel.

The ABA is putting on a whole series of cybersecurity events, including one later this month that you can sign up for here.

Console Yourself

Trademark applications suggest that video game The Day Before may be renamed to DAYWORLD.

Game developer Rockstar quickly issued a takedown request for a leaked screen shot from GTA 6, but their failure to take down another image has fans speculating its authenticity.

A new patent suggests that Nintendo may have finally found a solution to the Switch’s JoyCon drift problem. Now who can I blame when I go off the edge in Mario Kart?!

Professional Concerns

This auto manufacturer is looking for technology transactions counsel. Go ahead and apply. What are you waiting Ford?

Looking for a new home for your legal skills? You are not a loan. A&D Mortgage is looking for you.

What you gonna do? I’m FINRA apply to be ethics counsel for this tech company.

I pity the fool that doesn’t apply for this senior IP role at (Mr.) T-Mobile.

If you worked as general counsel for this accounting firm, you could come up with great product names and trade Marcum.

This marketing and IP counsel position at Walgreens might be just what the doctor ordered.

Break the cycle: apply to be senior IP counsel for Peloton.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Your wishes have finally come true: you can now order your own I ♡ Trademarks t-shirts here. As always, all net Trademarket proceeds go to charity.

How are descriptive trademarks different in the US and Canada? Check out this great guest blog post to learn all the fascinating details!

Changes in USPTO deadline calculations for post-registration office actions are being postponed until next year.

Sign up for this webinar on Friday to learn all about the USPTO’s new trademark search system!

The NCAA wants the National Collegiate Pickleball Association to change their name because they’re worried about confusion.

Levi’s is suing Coperni for trademark infringement, alleging the company’s little tabs on their jeans are likely to cause confusion.


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