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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #345

Bri Van Til | July 18, 2023
2 min read

Pick on Someone Your Own Size!

Three designers are alleging that “the most-googleable fashion brand worldwide,” fashion giant Shein, sold “exact copies” of their designs.

A family-run gardening business in the UK is in a trademark dispute with Louis Vuitton.

Here’s a detailed analysis of Apple’s enforcement strategy, including its actions in the recent case against Fruit Union Suisse, and, well, in general.

Worldliness (not to be confused with wordiness)

Check out this detailed list of times one need not register a trademark in China.

Here’s a detailed overview of Argentinian trademark law.

Burger chain In-N-Out sets up popup locations for just a few hours for what some claim is a strategy to maintain international trademark rights. Depending on whom you ask, the strategy is either supremely clever or absolutely infuriating.

How can you petition to revoke Nigerian trademarks?

Straight from the USPTO

The USPTO has issued a final rule to formalize its disciplinary procedures for minor misconduct, bringing them in line with those of many state bar associations.

Check out the latest update to the Trademark Trial and Appeal Board Manual of Procedure.

The USPTO’s recently updated datasets now span from 1870 until February of this year, paving the way for all sorts of nerdy data analysis. In case you’re wondering, yes, I would love to spend days digging through that. Weeks. Years.

Professional Concerns

Looking for the right angle for your career? This position as legal VP at Madison Square Garden Sports has four of them.

Decided you don’t want to Estée Lauder at your current gig? Serve as associate trademark counsel for this cosmetics company.

Tea up your resume and get ready to hit a hole in one with this assistant counsel position at AriZona Beverage Co.

Be unforgettable as Revlon‘s senior data privacy and IP counsel.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Comedian Sarah Silverman is among a handful of authors suing Meta and OpenAI for using their works to train AI, and a similar suit is taking place in Australia,

What are the trademark implications of upcycled goods?

Alt Legal provides free access to its trademark docketing software for law school trademark clinics. Read all about how this access has helped streamline UIC’s docketing. If you teach a trademark clinic, fill out this form, and we’ll hook you up!

Now that SCOTUS has delivered its opinion about the BAD SPANIELS trademark infringement case, check out guest blogger Daphne Benford-Smith’s analysis of the case, a follow-up to her initial exploration of the tensions between the First Amendment and the Lanham Act.

Trader Joe’s is suing its labor union for trademark infringement, saying the union’s merchandise is likely to cause confusion.

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