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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #329

Bri Van Til | March 21, 2023
2 min read


Today SCOTUS will hear oral arguments in Abitron Austria v. Hetronic International—pertaining to the reach of US trademark law.

And tomorrow, they’re set to hear Jack Daniel’s Properties v. VIP Products, which may determine whether trademark law trumps free speech.

Jack Daniels is expected to argue that the Rogers test is “is neither settled nor workable.”

You can go here to listen to the oral arguments.

David vs. Goliath

American music amplifier company Fortin has sent a cease and desist letter to a Ukrainian small business owner.

Monster Energy has filed a trademark infringement suit against Toledo restaurant The Monster Shawarma.

LSU basketball player Angel Reese has filed a trademark application for BAYOU BARBIE. The application has already received a Letter of Protest citing Mattel-owned BARBIE trademarks.

You Say AI, and I Say Hello

Take a second to process the title of this webinar about AI and IP.  It’s worth it. Also, the talk looks great!

The US Copyright Office has issued guidance stating that authors must be human, so any portion of a work that is created by AI cannot be copyrighted. Read their statement here.

Pricewaterhouse Coopers is teaming up with a tech startup to make a chatbot to helps its attorneys lawyer faster.

Professional Concerns

Look, I’m not going to Forbes you to look at this commercial counsel listing, but I would definitely encourage it!

This job listing for contracts counsel at Zillow is definitely the real (estate) deal.

I’m betting this is a Stellar place to be marketing counsel.

Howl you like this job as an IP director at Arctic Wolf? If you got it, you’d be really happy den. You’d probably the leader of the pack.

I think you’ll find this listing is an Energizer for your job search, but if it’s not, you’ll have to keep going and going and going.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

If you offer flat-fee pricing, here’s a CYA suggestion for your contracts.

Have you ever wondered what you’d get if you crossed IP and public transportation? Wonder no longer!

The USPTO is hosting a webinar next week to review failure to function.

Will brain scans become commonplace evidence of likelihood of confusion? Check out what survey expert Mike Keyes thinks. To learn what he has to say about surveys as evidence, make sure to sign up for this webinar.

Italy appears to have decided that Leonardo DaVinci’s 500-year-old works aren’t in the public domain. And some people thought Disney’s push to extend copyrights to 95 years was excessive.

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