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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #328

Bri Van Til | March 14, 2023
2 min read

Be Content

Wanting to add more content or resources to your site to help you promote your services and generate business? Check out this great article with tips!

As suggested in the above article, warnings about IP-related scams can make for great website content and help keep your clients safe. This is a wonderful example.

Here’s some guidance about how clients can avoid getting in trouble with the NCAA when referring to the basketball tournament this month. Also, the article is a great example of blog content that can inform clients and bring in new ones.

Check out this webinar about using social media to promote a business. Hosting events like this can be a great way to educate existing clients and connect with new ones.

Opposition and Defiance

How are oppositions in China different from those in the US?

This popular ’70s pop-funk-disco fusion group wants a tribute band to be Earth, Wind, and Fired.

Real Housewives of Potomac stars Gizelle Bryant and Robyn Dixon are fighting back against Eminem’s opposition of their trademark application for REASONABLY SHADY.

According to this precedential TTAB ruling, priority doesn’t matter after the opposer’s mark is registered.

Guitar company Dean has been held in contempt for not ceasing promotion and sales of guitars that were found to infringe on Gibson’s trademarks. Wait. If you’re sent to the dean if you’re in trouble, whom does the Dean get set to if they’re in trouble?


A global company’s cease and desist sent to a startup with a similar name has the recipient decrying the efforts as an attempt by those with “more money and more power” to try to push them around.

How can you set up a §2(d) citation watch to be alerted when a trademark examiner refuses someone else’s trademark application because of a likelihood of confusion with one of your marks?

Jimmy Fallon has been subpoenaed to testify in the Bored Ape Yacht Club/Ryder Ripps trademark infringement suit. Not surprisingly, he doesn’t want to go.

Professional Concerns

Authentic Brands Group—not to be confused with the ever-popular Cheap Knockoff Brands Group—is looking for entertainment counsel.

Getting this position as an IP litigation associate would (Kutak) Rock!

What is the main Ingredion you need to be happy as chief IP counsel?

This job listing for IP counsel has a Twist!

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

The House Subcommittee on Courts, IP, and the Internet met last week to talk about China. Hear what they had to say.

Adidas has to try to figure out what to do with hundreds of millions of dollars worth of Yeezy merchandise after their divorce from Ye. I guess finding a solution isn’t Yeezy.

The “world’s first robot lawyer” is being sued for unauthorized practice of law.

A Texas judge has found that schools are not immune from trademark infringement claims because they’re not “arms of the state.”

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