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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #325

Bri Van Til | February 21, 2023
2 min read

Client Resources

During this fantastic Alt Legal Connect session, Kyona McGhee discussed the significance of offering clients resources and showed examples of how she uses pop culture to educate clients and potential clients about IP issues.

Here are a couple examples of attorneys doing just that: this one uses the recent Lizzo TTAB ruling, and this one uses Lebron James’s TACO TUESDAY application to attract readers, share insights, and offer suggestions.

Another way to educate clients is to provide explanations about commonly confused terms or ideas, such as this explanation about common law vs. state vs. federal trademarks.

Or here you’ll find an example of a general resource, in this case about IP for businesses. No matter what resources you offer, start putting them together now!

Let’s Do This Thing!

The California Lawyers Association is hosting a webinar about international trademarks. For more information about specific international trademarks, come to this webinar about European trademarks or this webinar about updates to Canadian trademark law.

Check out this AIPF webinar this week about NFTs and IP protection.

The USPTO is taking its TTAB/PTAB show on the road.

Michael Best is hosting a webinar about hot topics in trademark and copyright law.

Wondering how to protect your high profile clients’ identities when applying for US trademarks? Join us for this webinar in April to hear suggestions, including for when §2(c) stands in the way.

That’s Quirky

If you thought the Wavy Baby was a ridiculous shoe, check out MSCHF’s latest footwear reboot.

Giannis Antetokounmpo has filed three new trademark applications, including for STAY FR34KY.

Read about the history of Cocaine Bear and how the company that trademarked the term has monetized it since.

Professional Concerns

Nurture your Artsy side with this position as commercial counsel.

I’m thinking that if ADP took the preposition out of their slogan (Always Designing for People), they might have a simpler time finding senior patent counsel. After all, if you can design people, you can make great candidates for any job!

Nine out of ten professionals Faegre this position as an IP litigation associate is worth checking out.

If you get this job as associate content and copyright counsel for NHL, do you think they’ll make you go into the the offICE? Or do you think you can pursue justICE? Either way, the job would be cool. It can be your hockey shtick. Alright I’m done: I’ll shut the puck up now.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

Alt Legal has been busy updating and improving our software. Read about some of our latest innovations and see what’s coming soon.

Apparently there are platforms where one can go to purchase a US trademark that’s already been registered, but not surprisingly, the USPTO says people should be very cautious about using them.

How fun can a video game possibly be if its name has been opposed by a calendar company? In case you’re wondering, it’s not The Dating Game. I guess it’s time to rename. Pencil me in to do some name brainstorming.

If you’ve ever thought to yourself that you’d like to take out $10 million in loans using fake client info and spend all the money living in Vegas and gambling, I’m going to advise you against that. It doesn’t seem to have worked out for this lawyer.

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