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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #322

Bri Van Til | January 24, 2023
2 min read

Life as In-House

What are the lessons to be learned from working in-house?

In case you’re curious how to appeal to in-house counsel, check out this panel discussion from Alt Legal Connect 2020.

How can you tailor your writing to more effectively deliver the information you’re communicating with in-house teams? Sign up for Alt Legal Connect and join this roundtable discussion to find out! Use the code “newsletter” for a discount!

Aaaand Europe!

What do nontraditional trademarks look (or sound or feel) like in Poland?

Various European IP filings have revealed Lamborghini tech and branding in the works, including engine sounds for a new electric model.

Vkusno & tochka, the Russian McDonald’s successor, has filed a trademark application in Kazakhstan.

Wanting to learn more about European trademarks, including what Russian brands’ appropriation of Western trademarks means for brands? Join us for this webinar in March!

The Music Business

Trademark applications suggest that Diddy is getting into the reality tv business.

Indie band OK Go is objecting to Post creating a cereal of the same name. They’re more like, “Ok, no!” But the cereal company wants them to get over it. Here it goes again!

Apparently the song “My Humps” is not about excrement, and The Black Eyed Peas object to this toy company’s version: “My Poops.” I’m wondering if their next song will involve OK Go. Sorry for the crappy joke.

Professional Concerns

Feel like your career’s been spinning out of control? Get it back into gear as the senior legal director for Peloton.

In theory, your job is fine. But maybe you can expand your options working as commercial counsel for Relativity.

Say HII to some new opportunities to serve as compliance and IP counsel.

Does your career need a Renaissance? Consider working as associate counsel for this educational tech company.

Osha Bergman is looking for trademark of counsel. I bet that’s a really safe place to work!

This job as counsel for a health care company gets a Highmark for being hybrid.

Have an open role on your team? Send a link to your job listing to, and we’ll publish it in our next newsletter.

Odds and Ends

If you’re in the DC area and are planning to attend Alt Legal Connect, RSVP to join Erik Pelton and his team for a watch party of the virtual conference!

Rolex is suing educational clock brand Oyster & Pop for alleged infringement of the company’s OYSTER PERPETUAL trademark.

The USPTO has unveiled a new tool to help owners identify what types of IP they might own. Maybe it can make clients stop asking you for a patent to protect their new brand!

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